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Newsletter Redesign

Static document to interactive digital experience

Role: Designer and builder ● Adobe XD, Adobe Campaign

The challenge

A static document sent to 300+ leaders nationally, with no interactivity and no way to track engagement.

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Empower
Growth

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Prototyping
Structured navigation and content hierarchy in Adobe XD across several versions. Incorporated feedback from leadership and key stakeholders to develop a government-compliant format in Adobe Campaign. Adobe Campaign allowed us to gather metrics such as open rate from recipients.
Integration and analytics
Connected to Adobe Campaign for distribution, enabling engagement tracking for the first time.
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The result
An interactive newsletter experience with built-in analytics, replacing a static document format.
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